Solution to Ecommerce problem in Africa

Way Forward for Africa in Ecommerce

NIGERIA as a FOCUS

E-commerce has provided for the average shopper to meet his/her shopping requirements. For many Nigerians, seeing and being able to touch an item beats just being able to see it on the screen of a mobile phone or laptop. Many still want to look at, touch, feel and experience a product before they part with their money.

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Experience design at scale

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Understand your user experience

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remain responsive across devices

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fall in love with our features

Real time stats

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Multilingual & translatable

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Less plugins needed

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Amazingly responsive

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Community builder

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Easy to use interface

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Problems of Ecommerce in Africa

According to McKinsey, e-commerce could account for 10 percent of retail sales in Africa’s largest economies by 2025, translating into about $75 billion in annual revenue.

By ODUKOMAIYA SAMUEL

E-commerce has become a global multi-million-dollar industry, with worldwide sales projected to hit an all-time high of $4 trillion in three years. Research by McKinsey indicates that e‑commerce will open up a new shopping experience for Africa’s growing middle class.
According to McKinsey, e-commerce could account for 10 percent of retail sales in the continent’s largest economies by 2025, translating into about $75 billion in annual revenue. With more Nigerians embracing the e-commerce fare amid a growing awareness for globally celebrated shopping festivals such as Black Friday and Cyber Monday, among others, the country could be on the verge of reaping significant benefits from the sub-sector.
E-Commerce as a contributor to economic growth and development, e-Commerce has started contributing to the growth of the Nigerian economy. First, e-commerce is creating jobs for the country’s over 20 million unemployed youth, according to the National Bureau of Statistics (NBS). Though the actual jobs created are just over 12,000 jobs since 2012.

December 16, 2012: Nigeria’s personal computer ownership stands at an abysmal 4.5 percent of her teeming population, a significant technology gap in the continent’s most vibrant telecoms market, a new government study has uncovered.
This is pitted against official information showing that the nation’s telecoms market currently has over 100 million active phone connections with over 90 percent of them being mobile phones, according to the Nigerian Communications Commission (NCC), the industry regulator.
Meanwhile, despite being the fastest growing telecoms market in Africa and the increased presence of indigenous PC makers Omatek Computers and Zinox Technologies, Nigeria’s PC penetration ranked 4.5 percent, according to the latest report by the National Bureau of Statistics (NBS).
This figure is revealed in the outcome of the joint survey recently conducted under the “Annual Socio-Economic Report: Access to Information and Communication Technology (ICT)” by the NBS and Central Bank of Nigeria (CBN).
The NBS survey reveals that over 95 percent of Nigerians lacks access to a PC. Access to personal computers appears to be low, with a national average total access of 4.5 percent while actual PC ownership stands at 0.9 percent.

Even with the introduction, of the Computers for All Nigerians Initiatives (CANI), a government-private sector collaboration aimed at increasing PC penetration in Nigeria, the International Telecommunications Union statistics also revealed that PC penetration remained very low in the ratio of 7 computers per 1,000 Nigerians.
In the NBS survey which covers all the 36 states of the Federation and the Federal Capital Territory (FCT), Kogi State recorded the highest percentage of total PC access in the country with 17.4 percent through the majority of the computers are not personally-owned.
The FCT and Lagos had total access rates of 15.9 percent and 15.8 percent respectively, but only five percent of the computers are individually owned. While all other states have lower than 5 percent total access rates to computers, the survey reveals.
According to an analyst, the high cost of computer equipment, the low rate of retail PC sales through online and physical channels and the grossly underdeveloped technological base are the primary reasons for low PC penetration in Nigeria.
NBS observes that considering the poor electricity supply situation in the country coupled with national poverty levels, PC and Internet access are still relatively expensive in most parts of the country, hence lower level of access and ownership.